About Us – Transform The Man

“Classic Advice For The Modern Man”

About what we are about


What are we about here at Transform The Man? Simply this: We are creating an online place where tips, advice, guides and other resources for men and men’s issues can all be located and accessed. The areas we want to help out are:

  • Health
  • Dating
  • Relationships
  • Finances
  • Career
  • Parenting
  • Nutrition
  • Grooming
  • Fashion
  • Lifestyle

Posts go up 3 or 4 times a week. We look forward to educating, informing, entertaining and sometimes even surprising you.

It’s not a place to solve all the problems or to help everyone. The truth is, that while we may want to, we simply can’t help everyone, and in a lot of cases we will be pointing you into more appropriate direction for the advice or information you seek. Sometimes to places where trained and competent professionals are the best answer, other times just to really good sites who have done the work to be well-researched and highly informed. If we can’t find it, we’ll make sure you know where to go to get it…

The Forum

We are passionate about also creating a safe and confidential forum for all guys out there to share and seek advice, wisdom or just inform their brothers about what’s going on right now in their life. Chances are, someone somewhere can relate and may have even overcome the exact challenge that you currently are going through. This is where all men can ‘give-back’ and we want to encourage you to participate and help if you can. And definitely approach us here to look for help or guidance.

About Ed

Edward J Cassidy

Eddy is an expert on men’s issues.

Before he began his career in the areas of helping others, he was an accomplished and seasoned business executive in the corporate world. Married with a growing family and a beautiful house, car and thriving professional career, his success, whilst clearly apparent to others, was not very internally gratifying to himself. No problems there, as things turned out – he  subsequently got divorced and lost all he had built up after the property settlement and his business investments crashed, going bankrupt in the process. The future needed a different attitude to be applied.

His passion for wanting to help others, particularly men, in areas he felt he couldn’t find information on when he was younger, led him to start this site and blog. He felt compelled to pass his wisdom and experience to other men, as if it his duty to pass on all he has learnt in the past 10 years of studying and gathering information. His duty has become his passion.

A qualified life coach and personal trainer, Ed’s mission is to try and pull together as much information to assist men get more out of life, or simply just to offer some help during the challenging times. He is a firm believer that no-one needs to go through a challenge alone. We aren’t on rafts by ourselves just floating in an ocean. The support is here and it is available when you need to reach out.

I don’t know everything, but I have found a lot just by knowing where to look and by being perpetually curious and persistent

Ed will be launching his new website and online workshop specifically in the topics of finding, approaching, meeting, dating and having wonderful relationships with women. Later to be published as a book “Find Her Keep Her (Prepare To Date)”, the website will offer far more extra media content to support the advice and theories in the book. Even leading to co-ordinated meet-ups and ‘field trips’ so that great guys using Ed’s advice can try out his excellent advice ‘live’ with support from fellow students and Ed.

More information can be found at Prepare To Date or Mens Dating Expert